Odeurs sonores

Carol-Ann Belzil Normand


Since the beginning of 2014, Carol-Ann Belzil Normand has been working in Avatar’s studio to create the audio publication Odeurs sonores.

A minimal study on mental representations of smells has revealed that the olfactory sense varies from one individual to another, and is determined by various factors. First, there are exogenous factors. The olfactory memory refers directly to the environment, life story and lifestyle. For instance, the mental construction of the smell of a fruit is not the same in Asia and in North America. Moreover, the olfactory sense is linked to endogenous factors. The age, gender and health status of an individual affect his sense of smell.

Although it is often associated with cosmetic attraction, with appeal and seduction, the perception of smells is much more intimate and revealing of our personality than it seems. In this perspective, the artist’s intention was to reconstruct mental representations of the olfaction by coupling sounds with smells. The idea behind this project was to recreate an intimate, imaginative territory, built from the olfactory experience, through audio and poetic allegorical representations.

Carol-Ann Belzil-Normand lives and works in Quebec.  She is currently studying PhD in littérature et arts de la scène et de l’écran at Université Laval. In her research, she is interested in the concept of frivolity as a sensitive and humorous methodological approach through animated cinema. Belzil-Normand has completed creative residencies and participated in collective exhibitions in several artist-run centers in Quebec. Her work has been honored in solo exhibitions at Arprim, Atelier Presse-Papier, La Bande Vidéo, Caravansérail, Galerie R3 and l’Oeil de Poisson. She has screened her animated films at many local and international festivals. In addition, she is the author of two poetry books, Sanités (Moult Éditions, 2020) and PUSSY GHOST (Écrits des Forges, 2021).

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